Bringing automation to market research - Case Study

Bringing automation to market research - Case Study

Bringing Automation to Market Research

Nature of implementation

Modelling, NLP and Data Science

Nature of organization

AI Powered Consumer Insights

Industry

Market Research

Capabilities Utilized

Deep Learning, Natural Language Processing, Modeling, Data Science

Technologies


Background & Case

Market research is critical to all businesses and the practice cumulatively generates huge amounts of data carrying key insights.​

The client wanted to leverage the data repository to disruptively change the way in which market research traditionally functions towards generating consumer insights with zero touch.​

Solution

Example of automation in market research. Credits: Piplsay

Combining deep learning, NLP and data science approaches, we created custom domain datasets and built custom ML models for automating complete market research process. It led to creation of a robust AI driven product with disruptive potential.​

Value & Impact

With custom domain specific ML models, the system was able to intuitively assist the user in formulating research problem statement, decipher it into complete targeting and provide best match questionnaire along with visualization and sentiment analysis in real-time.​

Tooliqa specializes in AI, Computer Vision and Deep Learning to help businesses simplify and automate their processes with our strong team of experts across various domains.

Want to know more on how AI can result in business process improvement? Let our experts guide you.

Reach out to us at business@tooli.qa.

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